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This page of the site contains the latest 10 articles to appear on bythom, followed by links to the archives.
Weekly News and Commentary for Nov 18-23
At the end of the year I'm considering transitioning all of my News/Views into a single format. This is anticipated to be available only by subscription via a weekly email as well as a private site (see end of this digest for more). Don't worry, the rest of the information on my current sites would remain free.
To give you an idea of what that a weekly digest might look like, I've again taken the past week's news and built it into what this week's email would have looked like under this new plan. Enjoy. (p.s. If you're interested in potentially subscribing, be sure to click here to receive further updates as this idea gets developed.)
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LEDE ON
I've been talking with a few stores and camera execs recently. The period leading up to Black Friday has so far been sluggish in sales here in the US (not sure about other countries). Not terrible, but year-over-year down. Some of that, of course, was that the camera makers finally shifted to post-tariff pricing, which effectively is a price increase. Price increases at some point reduce demand, and we seem to be tottering on demand for cameras at the moment.
The goal, of course, is that the holiday sales (see "Sales" item below) will pick things back up and save the fiscal quarter in the US. Unfortunately, the discounts on holiday sales basically take us back down to pre-tariff pricing, so it's unclear just how much of a boost we'll see. It's possible that the sluggish October was due to people waiting for Black Friday, when they knew the prices would be better.
One question that I haven't seen anyone asking yet (but I've been asking of stores and execs) is what do they think January and February will be like? Curiously, my guess and their guesses are quite different. To a person, others all expect a lower level of sales volume that is going to make Q1 2026 numbers in the US tough to make. I don't.
My suspicion is that the tariffs will come completely off, allowing the camera makers to keep their current new pricing but announce (apparently) massive discounts, and that this will be used to make up that Q1 2026 volume. (Lest anyone read into this that they should postpone purchases until 2026, don't. There's no telling how the current administration will react to a key policy being overturned and what they might do next to muck things up for everyone.
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COMPACT
Leica announces the Q3 Monochrom
At the high end of the compact camera market, people often forget that Leica has and continues to thrive there. The luxury-popular 61mp Q3 this week got a new sibling, the Q3 Monochrom. Nothing really changes in terms of the camera design, as the Monochrom uses the same built-in 28mm f/1.7 ASPH Summilux lens, features the same 61/36/18mp crop-to-simulate-longer-lens capability, and is viewed via the same high quality 5.76m dot EVF. If you're into video, remember that the Q3's also are capable of 8K video. At US$7790, the Q3 Monochrom sits pretty much at the top of the compact camera market.
One thing I appreciate is that Leica remains committed to making monochrome cameras. Twenty years ago I started asking for monochrome-only digital cameras (disclaimer: the digital camera I helped design in 1994 was monochrome), noting that there were clear advantages to doing so. The aliasing impacts of Bayer filtration take away proper edge definition, but that Bayer filtration also stops some light from getting to the image sensor, meaning that you get more dynamic range on a monochrome camera. If you look at the older Q2 versus Q2 Monochrom for instance, at ISO 100, the Monochrom gets about 1.5 stops more usable dynamic range than the Bayer version (the same thing is true of the Leica M11 versus M11 Monochrom). I expect to see the same for the Q3 versus Q3 Monochrom.
Those still channeling their inner Ansel see such gains (acuity, DR) as highly useful. That's particularly true for black and white output, where converting a Bayer file sometimes makes it difficult to work with bright highlight or deep shadow detail as well as using sharpening to remove the aliasing changes edges. Sharpening methods change both sides of an edge, making the edge improper to reality.
I'd almost certainly own a Leica Monochrom of some kind if I were doing events, weddings, or maybe even landscape work still. Unfortunately, for sports and wildlife, the restrictive lens nature of the M and Q models means I could only use a Monochrom for some of any given session, meaning that I'd end up with a mix of black and white and color, which I don't like to do. Yes, I know that's just a personal proclivity and I could convert the color images to black and white (with limitations stated above), as others see no problems mixing the two. But I was trained in the Hollywood feature film mentality, so once I pick a style for a set of related work, I want to grade everything to that. I mentioned personal projects last week, so maybe I need to take on a personal project where I figure out how black and white and color images work together to say something beyond what each can do individually.
This is sort of a long-winded way of saying this: I wish Leica would do things: (1) make an SL3 Monochrom; and (2) improve their focus system so that it works better on long telephoto action work. I'd love to take that into the depths of Botswana's wilds.
So why aren't the other camera makers making monochrome cameras? True, Ricoh has announced a monochrome GR model, so there is some movement. Back in 2005 I did a survey of my site visitors that suggested that at the higher end of the market my sites cater to, somewhere between 10-15% would likely purchase a monochrome version of their favorite camera (or even sample another brand). I don't know what that number is today as I haven't surveyed that particular question lately.
From a technical standpoint, making a monochrome image sensor is almost solely about not adding a Bayer layer. However, most makers are doing the Bayer/Microlens/Phase Detect create all as a single step these days, so they might have to dedicate a new machine to add what I call the "toppings" if they wanted to make a monochrome camera, and that would certainly cause the camera maker to send the number crunchers into full crunch mode. Changes to the production are a cost, so what is the additional volume a monochrome version would add that presents a growth opportunity rather than just spinning the financial wheels? This is exactly why Leica can do it, by the way: they are a low volume, high price vendor to start with. Even modest volume gains at minimal extra cost would look good for their bottom line (which lately, has been a very good looking bottom line). For Nikon? Nope. Their real need right now is to increase volume fast while keeping costs lower. Nikon needs to sell more of what they're producing, not produce more variants.
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SALES
It's that time of year. Your InBox is full of "buy me" invites, the rumor sites are cranking affiliate links at obsessive levels, and of course the camera makers have their usual instant rebates in full operation. I generally don't do "here's a sale" posts, nor are any of the following affiliate links (disclaimer: B&H is this site's exclusive advertiser). But I think it helps to have one place where you can consider most of the seasonal offerings, so here's this year's version.
Software
Note that some of the app store deals are tightly controlled as to day and date (typically Black Friday and/or Cyber Monday), so clicking on them early won't help you. Some others require you enter a code you enter as a coupon when you check out. A few are longer seasonal discounts, already available and may extend past Cyber Monday. If you're interested in my macOS software suggestions, you can find them here on this site.
- Adobe Creative Cloud: full Creative Cloud Pro for US$35/month instead of US$70/month on a yearly plan (students and teachers: US$20/month).
- Avalanche: for Lightroom/Capture One/Luminar each are US$59.
- Cascable Studio: tethering software (discount not yet posted)
- Compresto: Compress 4K losslessly (40% off code BFCM25)
- Corel: up to 60% off (CorelDraw, Painter, PaintShop Pro, VideoStudio, AfterShot Pro)
- Darkroom: 50% off first year subscription
- DxO: up to 50% off PhotoLab, NIK Collection, PureRaw, ViewPoint, FilmPack
- Fission: audio editor
- HoudahGeo7: geotagging ~30% off
- Imagen: AI editing/culling/styling 50% off
- Kompressor: HEIC to PNG/JPEG converter
- Luminar: Neo photo editor up to 77% off
- Nitro Photo: Pro photo editor/manager
- On1 Photo RAW 2026: photo editor 15-30% off
- Peakto: media management 20% (BF4CREATORS code)
- Play: save YouTube/Vimeo videos for direct play
- Raw Power: JPEG/RAW editor and manager
- Topaz Labs: 43% off Studio (all apps), 15% off single apps
Hardware
Some links here—such as those for the camera makers—are to a B&H search page, as this is the easiest way for me provide the full(ish) list. Canon, Fujifilm, Nikon, and Sony highly regulate what dealers can charge, so there's virtually no pricing differential between them.
In addition, a number of vendors have their own discounts active during the holiday:
- Kolari: US$75 off IR conversions, 15% to 67% off filters
- Meike: up to US$118 off lenses
- Nextorage: various discounts (available at dealers that carry them, such as B&H)
- Smallrig: up to 30% off
- Viltrox: 20% off
Miscellany
Finally, here's a few items that don't fit into the above categories:
- Aura: Frames for photos 20% off
- Canvas prints: up to 95% off canvas prints
- Digitzed media: 55% off
- Glass prints: 25% off (MERRY25 code)
- Labels: 25% Field Made labels (BFCM25 code)
- Shutterfly: up to 50% off
As I learn about other holiday season discounts, I'll update this item.
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TIP#1
While going through every article on this site and slowly trying to bring them up to date I found myself struggling with a couple of small things. One that’s important has to do with card corruption.
Early on in the digital era, it was a fact that not all cameras correctly dealt with file deletion. It was not only possible to corrupt a card by performing a file deletion in the camera, it was highly likely on some models. Moreover, despite DCF and other standards, it seems that early on none of the camera companies had actually locked into how the old CP/M (and later MSDOS) FAT/directory was defined and used correctly. I actually put some of my old Silicon Valley tools to work and found terrible errors in some of the earliest cameras in the way they set up a card partition.
As time progressed, things settled down some, but not completely. After the worst of those errors were addressed by the camera makers, there were still persistent reports of deletion issues. Almost invariably, these came in full or near full card conditions. A user would discover they had no (or little) room left on a card, so would then begin deleting images from the card to make space. This exposed a number of different bugs in the file handling of cameras.
What happened in these situations is that FAT/directory itself didn’t get directly corrupted, but because the file deletions spread across multiple not-necessarily sequential sectors on the card, coupled with the fact that files are always variable in size (due to differences in detail captured), the write mechanisms would struggle to keep up with your photography and eventually trigger an error, and that error triggered random things happening, which could corrupt the card.
Both the above problems were recoverable. Well, at least most of the images on the card could be recovered. But it took structure-aware and file-aware software to piece things back together correctly.
SD and CFe cards—the two currently favored card types—handle data differently.
In the case of the SD card, the camera is the primary memory manager and fully responsible for what happens on the card. Most camera companies seem to have fixed their FAT/directory and file deletion errors, and thus generally avoid the problems I note above.
For CFe cards, things are a little different, as these cards have a built-in memory controller that’s managing where individual bits of files go. They’re trying to load balance the limited life of the NAND chips involved. We also have 2D and 3D structures within the NAND itself, as well as sub-organization of the cells themselves.
If you start with a completely erased (or new) card, things work a little differently with SD and CFe. On SD cards your image file is usually written sequentially onto the card; your image essentially lives together (adjacent cells). On a CFe card your image file is split into small bits that are scattered as to where they're stored in the NAND structure. Technically, this is more risky, as an error in the memory management could lose track of a piece of a file, but we’ve been using NANDs long enough now (SSD drives use NANDs in a similar way) so that keeping track of what’s going on tends to be standardized and reliable. One key difference, though, is that (most) images on an SD card can be recovered after write/deletion/cell errors. For CFe cards, we don't have the same ability to post recover once card structures are breeched.
What I was contemplating on one page edit of this site was an instruction to avoid deleting files in the camera. Current state-of-the-art in card read/write is pretty reliable, both in camera and off. The bugs you’d be likely to trigger deleting a file on camera have been (almost entirely?) eradicated. Still, I think it wise to avoid file deletion on camera whenever possible—that’s file deletion, not card format—as it adds another function that can trigger a bug. However I no longer avoid doing so on my cameras, and haven’t found my cards to be any less reliable, nor am I hearing regular reports from others of issues.
Best card practices today are:
- Format your card in your camera before each use. This insures that the structure on the card matches what the camera thinks it should be.
- Don’t share cards between cameras. The DCF specification will trigger a sub-folder for each camera, and numbers get incremented as they do. While everyone seems to agree on structure now, I can’t guarantee that. It’s also not recommended that you share cards between traditional FAT cameras (e.g. Nikon) and AVCHD cameras (typically Sony). This generates folder proliferation, and makes it more difficult to find the file you’re looking for.
- Delete on your camera if you have to, but keep deletion activity to a minimum if you can. Deletion is a different function than storing. Any bug between what the two functions think should be happening can be a problem. However these days I think it unlikely you’d trigger a problem. Again, the primary time when that might occur is when the card is nearly full. It is still possible to delete one image from a card, take another image, and that new image be larger than the space left on the card because it contains more detail.
- Retire cards regularly. Cards do not have infinite life spans. The memory storage cells on cards have limited life spans for writes (near infinite life spans for reads). SD cards are more vulnerable to cell write death than the actively managed CFe cards, because the CFe's memory manager will map a dead NAND out of its storage use. But both types of cards will eventually start losing some error free capacity if you constantly use them. My current recommendation is this: buy new cards when you buy a new camera, and retire your old cards at that point.
In the end, I left some language intact when I edited those articles, and downplayed other “don’t do that” language. Better to be safe than sorry.
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TIP#2
Old iMac as a Second monitor. This one came up in an email question from someone who was upgrading from an old Intel-based 27" 5K Retina iMac to one of the new Apple Silicon Macs. They miss that beautiful big display but don't want to spring for the new 5K Studio Display.
It used to be that iMacs (until 2014) had a special feature called Target Display Mode that you could enable to connect them as a monitor via Mini DisplayPort (2009-2010 27" iMacs) or Thunderbolt (2011-2014 iMacs). It was (normally) as simple as connecting the correct cable and pressing Command+F2 on your iMac.
Apple eventually removed that feature, so most folk with more recent 27" 5K iMacs think you can no longer use them as a second monitor for another Mac. That's not true. There are two reliable third party options:
- Astropad's Luna Display, a US$90 USB dongle that can make your iMac into a second monitor for your new Apple Silicon Mac, as long as the iMac is running macOS High Sierra or later (almost a given).
- Duetdisplay's Duet Air, a US$48/year subscription that uses software at each of two Macs (cabled or Wi-Fi enabled) to let the iMac work in what they call Duet Target Display Mode.
So don't go throwing that iMac away yet (or trading it for next to nothing). It's a perfectly fine 5K display still.
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Wrapping Up
And in other news
▶︎ The LUTs are coming. Still and video are slowly merging in terms of visual look. Nikon introduced RED LUTs for their mirrorless cameras, and Panasonic seems to be going all in with LUTs forming their whole visual modification system. This week Fujifilm announced that most of their Film Simulations will be available as LUTs. (What's a LUT? A Look Up Table. At its simplest form: if a captured digital number is X, the output should be Y.)
So what's changing? Nothing and everything. For most of digital camera history, color and contrast decisions (for JPEG files) were a "secret sauce" at each camera company. Canon Picture Style, Fujifilm Film Simulations, Nikon Picture Controls, and Sony Creative Look were all secret sauces. Rarely did we ever get a look inside the black box to see what one of those choices did versus another. Despite Fujifilm's naming, I don't find their choices to perfectly simulation any film stock, it's more of a broad paint brush they're using.
Meanwhile, the video world was using grading of data in very calculated, specific manipulations. Because camera angles for every scene had to match each other and the Director/Cinematographer were placing styling decisions on top of that, you needed a very technical way of matching color and contrast, which eventually led to LUTs. Because the mirrorless cameras are all hybrid still/video devices, there's long been a cry for making the two match visually. If I like the still secret sauce, why can't that be the way the video looks, too? (And vice versa.)
Thing is, once something is encoded into a LUT, we can all reverse engineer it and see what the camera makers actually did. I'm a believer in open and useful information, so I'm all for seeing every style encoded as a LUT. That doesn't mean I'd copy them (I'm looking at you Vivid), but understanding what an image or video style is doing and what is being manipulated becomes useful in developing my own styles (LUTs). I'm curious to see how far this goes, but Fujifilm publishing Film Simulations as LUTs is an interesting move, as their secret sauce won't be so secret any more.
▶︎ YACI (Yet Another Chinese Import) is almost a daily occurrence. Here are some of the more interesting ones this week:
- Viltrox 85mm f/1.4 Pro. This US$600 lens has been available for the Sony FE mount for awhile, but this week Viltrox announced the Z-mount version. It's a nice option for those building an f/1.4 kit (e.g. Nikon 35mm f/1.4 and 50mm f/1.4).
- DJI Osmo Action 6. I use an Osmo Action 5 as my GoPro-type video camera (sometimes referred to as an "action" camera or a "point of view" [POV] camera). I've got a mount that allows me to lock my Action 5 pretty much anywhere on the Land Cruiser I use in Botswana, and I tend to alternate between Timelapse and regular video being recorded as we're driving in the National Parks. So of course I was interested in what the new version offered. It boils down to a variable aperture lens (f/2 to f/4; the Action 6 is f/2.8); a square image sensor that allows 4:3 4K/120P that can be re-cropped later; and some other minor things. The big news, if there's any with the 6 versus the 5 is that you can now easily post-create vertical 9:16 from your footage (e.g. TikTok-ready video). If you're looking for this type of camera, you now have the choice of GoPro Hero 13, Insta360 Ace Pro 2, and DJI Osmo Action 6 at the top of their model lines. I'd gravitate to one of the latter two for three reasons: the magnetic mounting systems, the seamless wireless mic capabilities, and the better mobile app support. At the moment, though, I'm not looking to replace my Action 5, as the primary new thing it delivers that I might use is f/2 instead of f/2.8, generally not something I've found I've needed. I've now passed my GoPro and Insta360 cameras on to other users after making my decision.
- Zeniko ZA12 Flash. With the camera makers mostly ignoring flash, the Chinese have jumped to the rescue. The problem? Often the result is a flash that's basically 1970 in a box. This small, retro-looking unit is a dirt simple as you can get in terms of setability. Figure out what aperture the camera is using and move one dial on the flash to match that, then use the other dial to either (a) perform manual flash at 1/64 to full power, or (b) move the second dial so that the ISO value on it matches what you're using on the camera, which produces a form of Automatic flash (not TTL flash). Critically missing in all the marketing, sales, and promotion materials for this new US$50 flash? The Guide Number. I did find a "refer to manual" mention at some point sleuthing their materials, but their Web site doesn't actually contain the manual to download, so I remain in the dark about what their use of the word "Bright" actually means (see what I did there?). Zeniko makes a ZT-08 flash that's even smaller that performs TTL, by the way. It apparently is also "Bright". Why is it important to know the Guide Number (GN)? Because Guide Number / Aperture = Distance. A flash that is GN20 (feet) used at f/2 produces light to 10 feet. A flash with a GN40 (feet) produces light to 20 feet. (Most of the world uses the metric system, so the GN is stated in meters for most flash units, but the formula remains the same; the distance is just expressed in meters.)
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You'll probably note the heading name change this week. One of the reasons I'm making these changes out in the open is so that I can adjust and tune what I'm doing based upon feedback.
I received one comment from someone that they "didn't need another repeat of news stories." Those of you with long memories know that I've never really just written news stories in this space. My special sauce is that I try to provide context and commentary on product and other announcements. I'll admit that I've gone back and forth on how I use the terms Views or Commentary quite a bit over time. As I adjust the way I do things, I'm finding I need to start nailing that down so that it's clearer.
I believe that one reason many of you read bythom (or the News/Views on my other sites) is for context and explanation. It's one thing to say Leica announced a new camera and give the specs (see first story, above), it's another thing to explain why you might want to consider it (i.e. acuity and dynamic range). As camera features and performance becomes less dramatically different, but more nuanced, it's more important than ever to sort out what a change or update means in practical terms. One of the things I'm seeking to do with the upcoming changes to my sites and byThom Max is do an even better job of that than I've done in the past.
Congratulations on making it this far. As you can see, this weekly "newsletter" style for News/Views can be quite elaborate and lengthy, particularly once I add in video instruction and other planned items. The fact that it will be sent (mostly) weekly would be part of its benefit: you wouldn't have to scroll all my sites daily to find what I might have written, because you've subscribed for everything to come directly to your email InBox as it gets published each week. By putting everything in one spot, in a single format, it also saves me time.
My current intention is to remove News/Views from all but the zsystemuser.com site (where you'll still get shorter, one or two paragraph news items about the latest Z offerings), to remove all ads and affiliate links from my sites, and generate on-going revenue through modest subscription fees that include the weekly News/Commentary newsletter, ongoing video instruction/presentations, monthly hangouts, and more. I call this new thing byThom Max, because I'll be on maximum while doing it, including going to and reporting from as many of the trade shows I can, as well as other events, covering them for the newsletter.
I'll have more about byThom Max when (and if) I kick it off in early 2026. In the meantime, if you're interested in subscribing, click here to receive updates.
Weekly Digest for November 10-16
At the end of the year I'm considering transitioning all of my News/Views into a single format. This is anticipated to be available only by subscription via a weekly email as well as a private site (see end of this digest for more). Don't worry, the rest of the information on my current sites would remain free.
To give you an idea of what that a weekly digest might look like, I've again taken the past week's news and built it into what this week's email would have looked like under this new plan. Enjoy. (p.s. If you're interested in potentially subscribing, be sure to click here to receive further updates as this idea gets developed.)
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LEDE ON
AI for the loss. Yeah, I know you're as tired of Artificial Intelligence (AI) getting mentioned here, there, and everywhere as I am. So much so that you probably just pass over anything claiming to provide information about AI. But pay attention to this one: AI is starting to create a new form of tariff: shortages are causing price increases. Shortages of what, you ask? Hard drives and SSDs to start with (memory comes next). Since every AI player under the sun now wants to not only scrape every Internet page ever written (and keep doing so) to build in more parameters and more information and context through training, all those data centers popping up here in Merica and elsewhere need storage (and water, and electricity, and...). At the moment this demand is still masked in some of the data sets, but consider this one for a 256GB M.2NVME SSD, which is a popular option in building up fast server capacities:
While prices were tracking relatively flat in the low to mid 30's, suddenly we've seen a relatively fast ramp to US$40.
It's also difficult to pull out real tariff impacts, as this is a mixed data set (imports and domestic, across multiple countries). Still, word in the warehouses is that server farm orders are up, driving hard drive and SSD inventories down and prices up. This is something we'll all need to watch. So, if you want to get a great present this holiday season while you can still afford it, maybe put hard drives or SSDs on your Wish List.
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COMPACTION
It's not just for skiing anymore
"With help from Leica, we've redefined the action camera. It's no longer just for capturing thrilling action sports—it's become a creative tool for serious photography." So says Max Richter, the co-founder and VP of Marketing at Insta360.
What's that entail? Some clip on lenses, a grip kit, an attachable Zink (instant) printer, and some Leica designed color profiles (all designed for the Insta360 Ace Pro 2). In an act of absurdity, this does bring your basic Ace Pro 2 buying options up to 15 different choices ;~). It could be worse, as you could simply mix and match accessories yourself and enter the often near-infinite realm of combinational permutations.
What fascinates me is that Insta360 gets one thing right: camera systems should be systems. Even GoPro has started to figure this out, though why it took them so long to get to lens modules I don't know. The big camera makers these days seem to keep trying to simplify and make everything solely about a body and some lenses, though I sometimes see a stab at something that isn't very well marketed or promoted (the Nikon MC-N10, for instance, which also requires a way of attachment that Nikon doesn't make ;~). Extending a mirrorless system these days with anything other than a body or lens seems to be verboten. The days where the yearly Nikon catalog—which itself seems to be gone—listed ways to extend your system in ways you never thought of are gone. Kaput. [Note to Thom NotAI: stop the Germanic accents.]
Aside: All the big action camera makers (GoPro, DJI, and Insta360) now connect more seamlessly and reliably to smart phones that any mirrorless camera I know of (Leica comes the closest, though Sony Alpha cameras using a Sony Experia also are close). This, too, is part of a "system," and one that the Japanese camera makers just haven't mastered well.
I have to say I'm tempted. The notion of 37mp stills at at least 16:9 (and I think possibly far wider given the anamorphic lens add on) in a vest pocket and attachable to anywhere on my Land Cruiser is interesting, to say the least. Of course I already have a Fujifilm X100VI at 40mp 3:2 that isn't all that much larger and travels with me. But here's the thing you should be picking up on: professional photographers always examine new offerings using a basic context. That context is: Can this new widget/thingie/gizmo product (a) give me a way to take photos I can't take now, (b) provide a look that might distinguish my work from those of others, or (c) just speed up or simplify what I'm already doing? A yes to any of those questions, and out comes the corporate card. Followed by some days of experimentation/verification. Followed by abandonment or acceptance. Repeat ad infinitum.
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MARKET
Who won first? What's on second?
The fan-boys still seem to be trolling any interesting data set or best-selling list they can find, and still not understanding that this is mostly nonsense data that says nothing about the global market. The most recent example of that came with Yodabashi publishing their top 10 best selling cameras this past week (others did, as well, but I'll just stick with one of the most promoted sources).
First, we don't know the integrity of those lists, we don't know whether the camera makers were offering spiffs (incentives) to sell certain models, and we don't know how many units (or dollars, because that, too isn't always clear) each position represents. What data is presented is so sparse as to be mostly meaningless.
But had you told me that Yodabashi was about to publish October's list, I would have guessed most of it without seeing it. How? Well, the top position(s) will almost always be taken up by whatever was released in the market most recently (#1 ZR, #2 X2DII). Most of the rest of the positions would be taken up by affordable cameras released fairly recently (#4 X-M5, #6 Z50II, #9 Z5II). It's really the older cameras making the list that suggest any significance, and the longer they've been on the market, the more that's saying something about their strength (#3 A7C II, #7 R50, and #10 R5 Mark II are 2023 releases and thus showing stamina, or perhaps dealer incentives to sell).
So when I look at these monthly or quarterly lists, I ask "did the most recent camera releases fail to make it to the top?" and "what cameras are continuing to appear in the list over and over?" That provides a small nugget of information, emphasis on the small.
Oh, and here's another thing that a number of folk skip over: Yodabashi lists kits separately from bodies. So the Sony A7C II showed up as #3 with the kit lens, and #5 body-only. So here's another problem: it's highly likely that combined body+lens and body-only data would have produced a far different order.
Here are the actual lists:
- Nikon Zf body
- Hasselblad X2D II 100C body
- Sony α7C II zoom lens kit
- Fujifilm X-M5 XC15-45mm lens it
- Sony α7C II body
- Nikon Z50II double zoom lens kit
- Canon EOS R50 double zoom lens kit
- Sony ZV-E10 II double zoom lens kit
- Nikon Z5II body
- Canon EOS R5 Mark II body
Lenses:
- Nikon 24-70mm f/2.8 S II
- Nikon 24-120mm f/4 S
- Sony 24-70mm f/2.8GM II
- Sony 70-200mm f/2.8GM OSS II
- Canon 100-400mm f/5.6-8 IS USM
- Sigma 20-200mm f/3.5-6.3 DG Contemporary (E-mount)
- Canon 100-500mm f/4.5-7.1 L IS USM
- Nikon 16-50mm f/2.8 VR DX
- Hasselblad 55mm f/2.5 V
- Tamron 18-300mm f/3.5-6.3 Di III-A VC VXD (RF mount)
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MARKET
Return of the Mack
I'll let you look that Morrison title up, but I suspect some compact camera makers might be singing their version these days (with far fewer women in bikinis surrounding them than in the Inaz/Snoop Dog cover). CIPA numbers through September show us a 22.4% increase in shipment volume, and a 46.6% increase in sales dollars. That's about 1.7 million units and almost US$700m. For the full 2024 year the total was 1.9m units, so it's pretty clear 2025 is going to be a banner year for cameras with lenses welded on. Moreover, in nine months this year the numbers have already hit very close to what was shipped in 2023, so prepare to declare the Decline of the Compact over. (Just to be clear, CIPA is a Japanese organization, and only reports on cameras made by the Japanese makers, so Leica and Hasselblad, for example, are not part of those numbers. Leica makes compact cameras as well as mirrorless.)
We really didn't get many new compact launches in 2025: Canon Elph 360 and V1, Fujifilm X half and GFX100RF, Nikon Coolpix P1100, Ricoh GR, and Sony RX1RIII (total: 7). The GFX and the RX certainly helped with raising the average selling price, while the X half and GR helped with the volume.
Thing is, I thought this volume resurrection would happen sooner. Virtually every serious photographer I know wants at least a competent jacket-pocket type camera (e.g. X100VI, GR). Meanwhile, the still available Coolpix P950—but not the P1100 that got the wimpiest update ever; sorry Nikon—is a strong contender for Casual Safari work, even if that's only at your local zoo or park. The Elph is a shirt pocket possibility, I guess, but it got a downgrade to take it back to the early teens, best case.
The camera makers ran screaming away from compacts when mobile phones got momentum coming out of the first decade of this century. I questioned why Japan was doing that then, and I still question it. While there's no doubt that mobile phones have been getting better and better at taking Web-worthy imagery to the point where that's about all you see these days in the doom scrolls, close examination of the results, particularly in marginal conditions, fall well behind scenes even the old 1/2.3" compacts handled well (and today we have better sensors and processors available).
This is just another repeat of the Convenience Wins battles (e.g. LP versus CD). However, forgotten in virtually all of those battles is that the less convenient alternative recovered from its bottom and became something quite profitable to pursue fairly quickly. It seems only Fujifilm and Ricoh acted on this (the long substantive updating of the X100 and GR). Everyone else seemed to be more than happy to shut down their compact design groups and not try to bring them into the present.
It didn't help that the big boys have continuously downsized their development groups due to the overall smaller market size, writing off assets, and generally putting maximal effort into their mirrorless offerings (Canon to hold market share, Nikon to regain it, Sony to hold onto what they stole from being the early entrant). It didn't help that the pandemic created parts shortages and supplier shutdowns. It didn't help that mobile phones added multiple cameras so as to simulate "zoom" capabilities.
The real problem is as I pointed out as it started to happen: the camera makers had no idea how to market against Apple, Samsung, et.al. They still don't, and they don't seem to be doing anything to fix that. Which makes the Fujifilm X100 and Ricoh GR successes easier to explain: they're also not having to market against Canikony. They are winners almost by default: the last great players in a once strong market (and that dates back into the film days, with products such as the Olympus XA).
I'd love to see Canon come out with a Powershot R1 and Nikon with a Coolpix Z1, but these two companies are distracted right now with trying to push down Fujifilm and Sony in the mirrorless market. I'd argue that not having anything that competes against a Fujifilm X100/GFX100 or the Sony RX1RIII actually makes that job of defending mirrorless more difficult, as Canon and Nikon don't look like they're serving adjacent markets, diluting some of their brand messaging.
I haven't tried the new Ricoh yet, so of all the other compact camera products I have played with (at least briefly), I'd say the seriously competent compact that everyone should look at if they're interested in having a more portable camera is the Fujifilm X100VI. The GFX version is a bridge too far. The updated Sony RX is too big and too expensive. The Leica D-Lux is overpriced. Now that Fujifilm is building X100VI's in Japan for the US market to avoid the China tariffs, they're starting to show up (very briefly) as in stock again, so it's worth seeing if your store has one and will let you handle it. In the meantime, read my review of the X100VI.
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First Impression
Battle of the 16-50mm DX lenses
The 16-50mm f/2.8 DX VR showed up on my doorstep this past week, and while it's far too early to make a full judgment, there are some things that we can talk about.
First up, it's a light lens for its physical size. It's actually very proportional to the original kit lens: we've added the same proportions of volume and weight, relatively, despite gaining a metal instead of plastic mount. Given that the kit lens was impressively small and light, this new fast-aperture version also doesn't have nearly the mass and volume that we saw in the DSLR era with fast DX lenses. Which is good, as Nikon's only Z DX cameras are small and light, smaller and lighter than the DX DSLRs were.
I can see how some of that was achieved. When you zoom in, the inner barrel rotates a bit (mostly in the 16-24mm range). Not enough to really bother you, but perhaps just enough that you'll want to re-adjust your circular polarizer if one is mounted up front. That inner barrel extension is a full inch, by the way (on a lens that's only 3.5" in length to start with). That does move the center of gravity (CoG) forward some, but at 16mm, that CoG is very far back towards the mount, so it doesn't really feel like you're making a Z30 front heavy by zooming in.
Nikon does supply a nice lens hood with the 16-50mm f/2.8 VR, though two strange slot gaps on each side at first made me fear this was another of those multi-part hoods that we used to get and which almost always immediately fell apart. Nope. It's just two unexplained holes at the sides.
Of course everyone wants to know "how good is it?" That'll have to wait for the review. However, I have taken Nikon's theoretical MTFs for the two 16-50mm lenses used wide open and merged them:
The red and blue lines are for the new f/2.8 zoom, while the yellow and green lines are the older kit lens. At first glance, you're probably saying "the kit lens is better." Hold up Sherlock, the kit lens is at f/3.5 instead of f/2.8 on the left, and at f/6.3 instead of f/2.8 on the right. If you stop the new lens down to the kit lens' maximum apertures, those red and blue lines are going to move up and get better, particularly on the telephoto side. I'm looking forward to putting the new f/2.8 zoom through its paces. Early impressions are positive in almost every respect. But I've got a lot of charts and scenarios to photograph before making any formal pronouncement. But a quick and dirty hypothesis is: you don't buy the f/2.8 zoom for specific improvement in sharpness, as the kit lens was already good at that; you buy the f/2.8 zoom because it's f/2.8 and you need that same performance in lower light or with more background blur.
Am I sad that this is the 16-50mm focal length again, and not 16-80mm as we had in DSLR world? Not really. I'm more sad that we don't have a telephoto companion, say a 50-200mm f/4 with close focusing that tries to also stay compact. As long as Nikon sticks to the current DX bodies (particularly in size), what we should be wishing for are more lenses that also play off that "small" theme but open up some new potential (such as a fast DX-appropriate telephoto).
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Opinion
Does camera still matter?
We're starting into the primary buying season for photo gear, and the "should I buy X, Y, or Z" questions are being fired in my direction. Ten (and twenty) years ago such questions were absolutely worth exploring, as the variation between products and the differences between newer and older products were dramatic. Today, these distinctions between products tend to be smaller and more nuanced.
I've mostly come to the conclusion that any current generation camera from Canon, Fujifilm, Nikon, OMDS, Panasonic, or Sony is perfectly acceptable for photography at the moment, and often for video work, as well. 24mp is enough for a 20" print, and very few need to go beyond that. 10 fps is enough for action, and few need to go beyond that (and those that do tend to be sorting through stacks of images to find one gem). 11 stops of dynamic range is workable for all but the most extreme situations (and even in those we had pragmatic solutions that date back into the film era, where we were far more restricted in dynamic range). Autofocus systems on any current camera work well if you know how to control it.
So from a camera standpoint, the motivation to buy something new really gets deep down into details. A wildlife photographer, for instance, would value pre-release capture if their current camera doesn't have it. An event photographer might value high-frequency flicker reduction to deal with strange lighting and displays at venues they work at, but again only if their current camera doesn't have it.
I could go on with examples, but the relevant words tend to just boil down to "necessary, and my current camera doesn't have it." If you can point to something that comes up often in your photography where that bold-faced phrase applies, then yes, the camera still matters, and it may be time for you to explore updating. Some of us with top cameras (e.g. Nikon Z8), have no significant options for a new camera, so we're really waiting for a next generation camera. But even then, the same bold-faced statement earlier in this paragraph needs to be true. That happens less and less with each generation of camera.
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Video of the Week
The notion of "project"
One thing I haven't written about enough is the notion of a personal project. Personal projects aren't just a single image you take and work through to completion, but a group of related images. A personal project can be as simple as a diptych, which is a pair of photos displayed together that are complimentary or that together, tell a bigger story than each individually. Many original diptychs (predating photography) were even a hinged work of art that displayed together.
A far bigger personal project is to tell a story through a group of photos, which might be called a photo essay (e.g., an expansion of a single idea). Photojournalists get trained to do this partly because they don't always know whether they were sent out to get just one photo to head a shorter story, or a group of photos used to illustrate what will become a longer, more elaborate piece. Wedding photographers are always telling a story, though the story is mostly the same over and over, which is one reason why you see the great wedding photographers branching deeply into a personal style of their own (e.g. trying to make their work stand out above that of others doing exactly the same thing).
Lately I've been making what I call "tone poems." Last week's video was simply a group of images all taken during one short trip (and which, by the way, was put together during the trip; the video was complete at the end of the trip). It's rare that I can build a full, coherent visual poem from just one trip like that, so in the back of my head I'm also contemplating something I want to specifically say, and collect images until I can put that all together. A few years ago I kicked this off with my Valentine to Lions. That project led to today's video (below), which is the result of a few trips in Botswana where I was thinking specifically about collecting images for this project (in addition to everything else I do on such trips).
How did I come up with that idea? Well, the minute I heard this local artist's music I was triggered into thinking about how I could incorporate it with visuals into something akin to a music video, only centered around the lyrics, not the artist. This particular song spoke directly to what I observe every time I go to Africa, so was a natural.
At any given time I typically have three, maybe four photo projects I'm working on. I have one that I've been working on forever that will require making very large prints and mounting as a one-man photo show in a gallery, for example. Prints the size needed scare me, so I'm treading slowly. But that project is an example of me trying to take on something I normally wouldn't do and seeing what happens. So far, it's just scaring me. But I think I have two images now that might work for what I'm trying to do, so I only have what, a dozen or so more to go? ;~)
Which leads me to my last point: projects are a way to expand the way you think about photography. When most people take up photography they think "I want to take one great photo." Well, there's a huge world beyond that once you manage to do that. Projects are where you start taking your next steps on your journey.
Cameras and lenses used in the video: Z8, Z9, 400mm f/2.8 TC VR S and Tamron 35-135 f/2-2.8 for the most part.
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Wrapping Up
And in other news
▶︎ Skylum's Luminar Neo Fall Upgrade 2025 is now out—the official number is 1.25.0—including cross device editing, photo restoration, a new light generation tool, and a way to share photos via Web galleries. Additional AI features are promised in December (Neo already has at least 24). Neo is probably the product that provokes the most debate about AI image processing, as it crosses a number of boundaries that many of us believe start to get well into photo illustration rather than mere photo processing. Personally, I've given up on Skylum's products. Whereas years ago I found that they helped me get to a better result, these days I find that I'm fighting against results I don't want. Moreover, AI functions tend to move my pixels away from the optimal captures I made into something that isn't correct. Simply put, I find it difficult to get the results I seek from Neo. That said, for someone that doesn't want to invest time in understanding image processing and how to preserve data integrity, AI provides (near) instant answers.
▶︎ OWC StudioStack. I use a Mac Studio Max as my main desktop machine. As any serious photographer/videographer will tell you, you quickly run out of connections. And one of those connections you're always trying to add is "more storage." The StudioStack attempts to solve both the connection and storage problem, giving you up to 24TB via internal hard drive, 8TB via internal SSD (16TB will be possible in the future), plus three extra Thunderbolt 5 (USB-C) and three extra fast USB-A ports. You have to be a little careful when you start maxing out ports via accessories like this, as the PCIe channels driving the Mac's Thunderbolt connections do have upper limits to simultaneous data transmission (one of the reasons why the Macs have a maximum number of monitor connections). Still, a lot of my cables snaking out the Studio are to things that aren't all trying to use the channels simultaneously, so more is better ;~). Be aware that the StudioStack comes with its own power brick, so you'll be using another AC socket if you add it (and you could be snaking cables to things that have their own power brick). The cable creep caused by both external devices and AC connections gets insidious, and has created a warren of cables behind my Studio. Thus, I'm looking at whether the StudioStack might simplify that a bit. I think I can consolidate two external drives boxes into one StudioStack, for instance. Moreover, it'll take up less space. At US$329 without internal drives, this is not an inexpensive addition, but it's one that some may find worth pursuing when final product ships next month. Remember, too, that you'll need Thunderbolt 5 cables to keep the downstream Thunderbolt devices operating at max speed.
▶︎ CFexpress change. You might have noticed some articles elsewhere this past week mentioned Nextorage's new B2 Pro+ cards, which have passed both the VPG400 and VPG1600 tests. What didn't always get mentioned is why that might be important. VPG400 is what the current Nikon Z System cameras need to max out raw video recording. A VPG400 card guarantees a minimum sustained write speed of 400MB/s, no matter the circumstance. A number of things can change write speed performance, including but not limited to heat, NAND use distribution, and error handling. To carry the 400 slate icon, a VPG400 card must go through certified testing at the CompactFlash Association that defines and monitors the standards.
But that's for the Video Performance Guarantee—the VPG—Profile 4.0 standard. There's a new one that was agreed upon (VPG Profile 5.0) that requires preconditioning of the card, and it allows 800MB/s and 1600MB/s sustained write performance. You'll see these icons on tested cards (CFA's list is returning a 404 as I write this, otherwise I'd point to it; I wouldn't recommend buying any CFexpress card with at least a VPG400 marking now).
"Preconditioning" refers to re-establishing a card to its factory format. Readers of my Z8/Z9 books may have noted that I recommend that you use Full format instead of Quick format in those cameras if you're going to record video, and it's for the same reason: if the FAT/directory have to be navigated randomly to account for things already on the card, it slows down the transfer process just enough to potentially become an issue (even on a VPG400 card).
What we're seeing with the new VPG standards is fragmentation in the way CFexpress cards perform with high transfer rates. We now have:
- VPG Profile 4 — VPG200 or VPG400 and requires a CFexpress 2.0 card and test certification
- VPG Profile 5 — VPG800 or VPG1600 and requires a CFexpress 4.0 card (also 2.0 for 800) and test certification
The earlier VPG Profiles were for CompactFlash, CFast, and XQD cards, and none of those really keep up with the bandwidth we need for top end video any more.
VPG Profile 5 is not (necessarily) backward compatible with VPG Profile 4. That's because the memory controllers and NAND being used is usually different. You could, in theory, make a VPG Profile 5 card that's compatible with the VPG Profile 4, but that's not likely because of the internal parts cost increases required. This brings up a point you need to know: all current cameras that I know of were designed to VPG Profile 4.
So why would Nextorage be announcing VPG Profile 5 cards already? Excellent question. There's a chicken and egg thing that goes on with tech, and we're seeing new eggs which imply new chickens. The Nextorage engineering team is mostly the original Sony CF/XQD card team that spun out on their own. In other words, they were involved with the original definition of XQD, which turned out to be just Nikon and Sony in the end (Canon and SanDisk went for CFlash instead; oops, dead end). I take Nextorage's announcement as meaning that they are actively working with someone who will have a VPG Profile 5 capable camera in the near future. Sing it with me: who can that be, now?
▶︎ YACI (Yet Another Chinese Import) is almost a daily occurrence. Here are some of the more interesting ones this week:
- Godox iT32 TTL Mini Flash (and X5N trigger). This small US$100, GN 59 (ft) unit reminds me a lot of the Nikon SB-500 in size and function, except the X5N trigger lets you go wireless off-camera. Note that the iT32 has an internal USB-C charged battery, not changeable AA's, so it's more for casual rather than constant use. Effectively, the Chinese flash clones, of which Godox is just one, have rendered the flash evolution by the camera makers moot. The same features/performance are available for less from third parties now. The fact that the camera makers have mostly ignored moving forward with flash in the mirrorless era means that all the reverse engineered flash units you can buy now put the camera companies in a bind: change flash meaningfully, and they render a ton of third party ones that users bought to fill the maker gaps useless, irritating users. Merely updating (or even just continuing) the Big Three flash systems is not price competitive now. This is a lose-lose situation for Canikony. And here's the twist: the flash units of the DSLR era (and even many back into the film era) are OEMed from third-party Japanese vendors and modestly modified by the camera makers.
- 7Artisans (not a fisheye) autofocus 10mm f/2.8 APS-C. The parenthetical thought is important here, as 7Artisans has two versions of a 10mm f/2.8 APS-C fisheye lens, plus a 10mm f/3.5 manual focus rectilinear one. This new lens should be available for Fujifilm X, Nikon Z, and Sony E cameras (there's been some regional variability with 7Artisans in the past). It's small, it's light, and it even takes 62mm filters. The strange thing about many of the Chinese lens makers is that their "launches" are soft. This new 10mm has been announced via Instagram with a series of teases and then details, but doesn't appear on 7Artisans Web page as I write this.
- DJI launched the Neo 2 drone. I happen to have a Neo (1) and the competitor Hover Pro. Both have a number of pain points, the biggest of which is obstacle avoidance, something that Neo 2 fixes. So naturally I'd be interested in this new sub-250g option. Only problem? The US government, where the FCC appears to be ready to ban DJI products starting two days before Christmas (Happy Holidays, Americans!). The reason for the possible ban? DJI might be building backdoors into their products. Did we actually look to see if that's true? No, and the ban is automatic if we don't get around to looking. Talk about passive aggressive. Because of this, the Neo 2 is not being marketed in the US. So, for the time being I'll just note that this low-cost option is available elsewhere, and seems to address all the issues those of us had with the original, which was already the best and most flexible mini-drone I've used.
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Congratulations on making it this far. As you can see, this weekly "newsletter" style for News/Views can be quite elaborate and lengthy, particularly once I add in video instruction and other planned items. The fact that it will be sent (mostly) weekly would be part of its benefit: you wouldn't have to scroll all my sites daily to find what I might have written, because you've subscribed for everything to come directly to your email InBox as it gets published each week. By putting everything in one spot, in a single format, it also saves me time.
My current intention is to remove News/Views from all but the zsystemuser.com site (where you'll still get short, one or two line news items about the latest Z offerings), to remove all ads and affiliate links from my sites, and generate on-going revenue through modest subscription fees that include the weekly News/Commentary newsletter, ongoing video instruction/presentations, monthly hangouts, and more. I call this new thing byThom Max, because I'll be on maximum while doing it, including going to as many of the trade shows I can, as well as other events, and covering them for the newsletter, as well.
I'll have more about byThom Max when (and if) I kick it off in early 2026. In the meantime, if you're interested in subscribing, click here to receive updates.
Weekly Digest for November 3-9
At the end of the year I'll likely be transitioning all of my News/Views into a single format. This is currently planned to be available only by subscription, and via a weekly email as well as a private site (see end of this digest for more on that). Don't worry, the rest of the information on my current sites will remain free.
To give you an idea of what that a weekly digest will look like, I've taken the past week's news and built it into what this week's email would have looked like under this new plan. Enjoy. (p.s. If you're interested in potentially subscribing, be sure to click here to receive further updates as this gets developed.)
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Tariffs Smeriffs. The taxes on new gear may or may not continue, and may or may not be what you think they are.
First, we now have reliable data for exactly how much the US collected in new tariff money in the April to September time frame: ~8%. Wait, aren't all the Trump-stated rates higher? Well, it turns out that (a) those don't always apply because of all the back door exceptions (many of which don't get reported), and (b) where they have been applied, companies at both ends have so far been absorbing some of the impact.
Now we're starting to see the Holiday season promotions. It seems Nikon's pretty much works out to "what our prices were before the tariffs." The US$999 Z5 is back, for example. Sure, there will likely be some "better than pre-tariff" pricing this season, but much of that seems to be earlier generation product or products likely to be updated soon. So, the orange grinch did try to steal Christmas, but apparently didn't bring a bag big enough to carry much.
Better still, it now seems that the Supreme Court actually might agree with me on the tariff matter: tariffs are taxes and only Congress has taxing power (it's part of that taxation without representation thing that produced the Constitution). In this week's public hearing, pretty much every justice seemed skeptical of the administration's use of the International Emergency Economic Powers Act, which doesn't mention tariffs, and which was actually written to try to constrain a President's power, not enhance it. A Supreme Court decision in favor of the plaintiffs in the case would, however, have the result of creating yet another period of pricing uncertainty for companies. Would they get what they already paid back? Would the administration put in yet more challenges (or more likely, make policy adjustments that try a different tact to do the same thing) that might leave the whole tariff levels still up in the air?
Stay tuned, as this daytime serial has been renewed for another season.
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FIRMWARE
Nikon continues to try to catch up to themselves
Nikon this week updated firmware for the Z5II and Z50II cameras. Before you get too excited, these weren't feature updates. The primary change in both updates was to conform the Nikon Imaging Cloud wording and messages that appear on the camera, as well as support the better automatic way Flexible Picture Controls, uh Recipes, are delivered to the cameras. The original Nikon Imaging Cloud implementation was really kludgy, but now the engineers in Tokyo have refined it down to just kludgy.
While my tongue was in my cheek last paragraph, I will say that once you fully understand and start using Nikon Imaging Cloud, it can be a real help, first in getting your images up to your favorite cloud, and second in getting Nikon things down into the camera (that's Recipes and firmware updates, which can now happen automatically (SETUP > Firmware version > Auto update > On; see the tip later in this digest). The Z9 generation cameras now all seem caught up with Nikon's latest kludging, uh, developments. Those who bought a Z5II while the free one-year Lightroom deal was active should absolutely explore using Nikon Imaging Cloud, as it connects seamlessly to the Adobe cloud.
The Z50II also gets four bug fixes, most of which you probably never encountered. I haven't.
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ASIAN LENS PARADE
Viltrox 85mm f/2 EVO
The most active of the Chinese lens companies at the moment is Viltrox, who this week brought their 85mm f/2 EVO autofocus lens to the Z-mount (it was previously available for the Sony FE mount).
This US$275 lens is a lightweight (12.7 ounces, 360g), low-priced alternative to all the other 85mm f/1.8 lenses that are now available. But I'm glad they refer to it as a portrait lens, as while the MTF out to about the DX frame looks decent, there's a pretty clear fall off past that.
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ZR GOES XLR
Tascam CA-XLR2d-N adapter can be ordered
The very first option available for Nikon's new digital hot shoe on the ZR was Nikon's own ME-D10 shotgun microphone. Not far behind was Tuscan's XLR microphone adapter. Note that the Tascam option isn't a microphone, but rather a two-line pre-amp that can support and power XLR microphones (and has a built-in holder for one).
Canon and Sony versions of this digital hot shoe adapter have been on the market for some time, as well as an analog one that plugs into your camera's mic/line input mini jack. Word is mum at the moment about whether this new Nikon version supports 32-bit float or not, but if you're rigging up a ZR you'll want to know that, I think. Because this week's news was really only that the unit is now available to pre-order, we have to go back to Tascam's press release, which is vague on the subject. B&H is listing this new device at US$599 (the Canon and Sony versions list at US$499 and are currently on for US$399 or less).
Personally, I'm waiting for a wireless solution, which would be a wireless receiver for the hot shoe slot, plus one or two wireless transmitters that can talk to it. After all, the ZR is compact. Why are we trying to load it up into a RED-sized (and weighted) rig?
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Ready Set Mark III
Canon updates their popular midrange mirrorless camera
The big camera news of the week was Canon's Thursday announcement of the R6 Mark III. The good news is there's a lot that's been improved. The bad news is that it now has a list price of US$2799, or US$500 over the Mark II.
So what are those improvements? First up is that Canon has moved to a 33mp image sensor, which tops out at 7K/60P open gate for video. Faster readout speeds compared to the older model mean less rolling shutter impacts. The stabilization behind the sensor has been improved by half a stop, to a max of 8.5 stops (CIPA).
Other big changes are the switch to CFexpress+SD slots (instead of dual SD slots), the HDMI connector now goes full size, pre-release capture now works in regular Release modes, the shutter longevity metric is now doubled to 500k actuations, plus autofocus is now across the entire sensor area and more matched to the EOS R1 algorithms and features (including Register People). On the downside, the battery life is down from the Mark II. Unchanged are the Rear LCD and EVF stats, as well as the 12 fps mechanical, 40 fps electronic shutter speeds. In something only Canon engineers can explain, the body is the same, only a bunch of bits are just ever so slightly different.
In sort of the opposite of Nikon's handling of the ZR's marketing, Canon is promoting the Canon R6 Mark III—which is really a still photography camera with video (e.g. hybrid)—heavily for the new video features (e.g. 7K open gate recording, oversampled 4K, 4K/120P, Canon Log2, false color display, etc.), despite having introduced the same internals recently in the C50 (a dedicated Cinema camera). Of course, the C50 is US$3900, so maybe Canon's just trying to undercut themselves ;~).
Canon (R6) and Sony (A7) are on similar release schedules and features at the moment. The Sony A7 V is expected early next month, and is also at the 33mp point. Nikon and Panasonic have already fired their salvos, and both with the same 24mp partially stacked image sensor. So for awhile at least, it will be half the players coming to the camera fight with 24 caliber and half with 33.
The question, of course, is whether that sensor count really matters. For still photography, that's a 15% linear resolution increase, which is at the minimum threshold what can be distinguished. Put another way, it's the difference between a 20.2" print and a 23.4" one. In video, the difference turns out to be oversampled 6K 16:9 on the Nikon and fully sampled 7K open gate on the Canon. Again, in practice, not enough difference to really matter except for a very few.
So it really comes back down to what it has always come down to: Canon UX, Nikon UX, or Sony UX (with a quick glance at Panasonic). The new R6 is recognizably an R6. It even quacks like one, to abuse the metaphor. And I've really liked the R6 models to date. They are an excellent choice for most people, if you want the Canon style and interface. The R6 is arguably one of the best mid-range cameras out there, and the new model has just gotten some pick-me-ups.
But realistically, even though the current Sony A7 IV is long in the tooth, the Nikon Z6III (or ZR) doesn't go to 11, and the Canon R6 Mark III is now the youngest of the bunch, these are all extremely good cameras that you'd have to go a long way to find a serious fault with, and I'm not sure that you can manage to do that. Thus, you buy on (1) lens mount; (2) brand and UX loyalty; plus (3) price, in that order. Given that the Nikon is the only one on which you can use the others' lenses on, Nikon wins #1. Given that Canon sells half the cameras in the market, they win #2 on sheer numbers alone. Which leaves Sony with #3 at the moment, as the current holiday price of the A7 IV is US$1999, or US$100 less than Nikon.
Sure, you can find a YouTuber who'll pronounce one better than the other. At least until they need more ad revenue and have to pronounce something else the new winner. Sure, I can find a feature, function, or performance aspect on any of the three that the other two don't (quite) match. But these are all mid-pack cameras, so they're clustered pretty closely. I'm going to stick by my think of lenses first, honor your brand loyalty second, and hold out for really good pricing if you're going to ignore the first two.
So take your pick on how you want to bias your camera purchase decision. I'd say we're right back to where we were at the height of the DSLR wars, only with Nikon and Sony having swapped market share positions.
Bonus coverage: But what about within a brand? For instance, R8, R6 Mark III, R5 Mark II, or R1? The R8 is the stripper, the low end doesn't have everything and is an all around basic transportation model. You buy it solely on price for basic functionality. The R1 is also easy to figure out: it's the top end of what Canon is capable of doing, and built to withstand abuse. You're not buying that model unless you have income from your photographic endeavors and don't mind carrying a heavy brick around with you all the time. Which leaves the R5 Mark II.
At US$1100 more even after holiday discounts, I guess you'd have to tell me how 45mp versus 33mp and 8K/60 versus 7K/60 really benefits you. Sure, there's a higher resolution EVF, blackout free view, and eye control focus, but are those worth the extra bucks?
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Budget f/1.2
Canon launches the 45mm f/1.2 RF lens
Well, this is one way of keeping the Chinese from taking over the prime lens territory: introduce an autofocus 45mm f/1.2 lens for US$470. Of course, the other way is blocking them from releasing autofocus lenses in the RF mount via patent threats.
This new Canon lens is certainly making headlines (e.g. "surprisingly fast, shockingly inexpensive" and "Fast apertures don't always break the bank"). The reviews will eventually trickle in and likely start changing the narrative. That's because the published MTF chart for the lens looks like this:
So we're starting from a lower-than-usual contrast at the center, and at about the APS-C corners things decline rapidly to really poor ability by the corners. Of course, at f/5.6, there might be a completely different story, but we don't have that data. Canon is leaning heavily on the f/1.2 number, so f/1.2 is where we have to start our contrast, sharpness, and astigmatism assessment. Astigmatism (solid versus dotted lines) seems likely fine, but the other two, not so much. The large difference between the 10 lppm (black) and 30 (blue) is also indicative of an issue, too. Don't expect to be clearly resolving fine detail wide open. It's unclear what, if anything, we'd be resolving in the full frame corners.
That said, we've seen MTF charts like the one above before. In the 1990's mostly. So maybe this is just an "old school" lens for "old schoolers" who happen to have a "new school" camera.
By way of contrast, here's the MTF chart for the Nikkor 50mm f/1.2 S:
Now that the Nikon chart represents some really good pixel grappling, which I've verified in my review of the lens. (Note: both Canon and Nikon show theoretical MTF values, not measured ones.)
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Unthreading
dpreview introduces their new fora
I'm mostly convinced that either dpreview staff don't know what makes dpreview into dpreview, or that their new overlords at Gear Patrol are pushing the wrong decisions upon them.
This week dpreview completed their transition from the forum software that the original team had built to an off-the-shelf version from ZenForo. The result makes it problematic for someone like me to continue to post there. I'll get to the why on that in a bit, but first I need to write about what made dpreview so successful initially and for a very long time after (at least up through the Amazon acquisition).
You all know that I'm all about optimal data capture when it comes to photography (and optimal processing, as well). It's a "quality thing." My long career in media has shown me time and time again that top quality information (and commentary) presented well wins the game. We've now seen at least three distinct Internet waves where some have gone for quantity and hype over quality—the current one is AI-generated content—and that approach has simply never won. The Googlization of the Internet has also been what novelist and tech commentator Cory Doctorow calls enshitification. Platforms decay as they pursue profitability and growth the old fashioned way (by serving themselves before their customers).
To some degree that's what has happened at dpreview. Go look up some of their earlier reviews of cameras and compare them against the current short forms they're using. The level, breadth, and depth of detail is no longer there. Likewise, the older forum postings were fortified with constant Vitamin Knowledge by a large group of like-minded folk willing to share their knowledge, including one of the inventors of CMOS image sensors (he still posts in one forum, but much more rarely; a point that will become relevant in a moment).
People new to anything digital photo—of which there were many—found a Fountain of Knowledge when they came to dpreview, and the wizards that built that were still around to help you sort through it. Eventually the brand wars and their troll armies started watering down things, and a bunch of us wizards left, at least temporarily. Coupled with never quite getting a handle on "news", the decline in the quality of the reviews, the need to find more spaces for ads and affiliate links, and the decline in forum post quality all made the dpreview of 2020 not so good as the one earlier in the century.
So let's talk about the change in forum software. It does several things that make it so I can no longer spend the time sorting through forum posts and offering help. First, there's the density of information change. On a full page on my 5K display, I now only see the titles for 12 forum posts in a full height window (and that's with an ad blocker running). It can be less if people write really long post titles. I can see about that many more with a full scroll, then I have to start hitting the Next Page buttons (currently 1410 Next Pages in the forum I usually respond in). So here's a key problem that losing the threaded view the old forum software had: the density of information is now terrible. The likelihood that just a few posts get commented on goes up, as no one is going to want to constantly keep clicking buttons and then doom scroll to find all of today's posts.
Density of information comes up as a problem in other ways, as well. I just clicked on one thread I had been responding in. With the old forum software I could see the headings for 50 or more posts, including the original one that set off the thread. Today? I see—again, this is on a 5K Retina display—just the original post fully. Then to find where I had responded in the thread I have to scroll through completely opened posts from others. I don't need to see those again in their entirety. Moreover, there's an already open "reply" area for me taking up space at the bottom of the first page, but I think that if I fill anything in there, I'm actually adding to the end of the thread, not specifically to that location in the thread. So more wasted space, because since most of the threads I participated in tended to hit the old maximum 150 posts mark: I don't need to scroll through (currently) five more screens of this, each with an extra place to post a reply.
Finally, dpreview has always had the problem of people quoting an entire post in their response to it. In the old threaded view, this was not disruptive to info (title) density in the old threaded view. In the new view, even though the quoting is automatically minimized to five or six lines (with Click to Expand taking another line), this is pushing the per-pageview information density down still further.
The problem for me is simple: the old dpreview forum design allowed me to quickly scan and find relevant things to respond to where I might help, while the current dpreview forum design means I have to scroll through every expanded post and (often) click through multiple pages of those. I don't have the time for that. So starting today I'm going to reduce my presence on dpreview, probably to near zero. I know others who did the same when the almost-closure happened a couple of years ago. I should also point out that, though Reddit also has a poor density per page, I can at least doom scroll through the entire r/Nikon very quickly to find interesting posts, click on one, and then doom scroll through a threaded view of the post and responses. Much less time wasting.
Thus it's a sad day here in Anticrapville.
Bonus coverage: If you think that what I might be getting ready to try with my sites is an attempt at antishitifying, you're now staring at the head of a nail centered on the target. If I'm going to consider continuing my work at photography and technology education, I need to do better, not worse. I don't want Doctorow pointing at me as an example.
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No Surprises
Nikon discloses first half 2026 fiscal results
(Reminder, Nikon's fiscal years start in April and end the following March, and the ending date determines the "year").
The first half of their fiscal year showed Nikon mostly hitting their marks with the Imaging unit, with sales being slightly up from their forecast in August and income perfectly matching. That's still down from last year's first half, though unit volumes are up (mostly due to strong Z5II and Z50II sales, which have lower average selling prices than last year's Zf/Z6III binge). Foreign exchange rates and tariffs also had a negative impact on profit compared to last year.
The Imaging group remains the largest component of Nikon, still with 46% of its sales, as well as being one of two truly profitable divisions in the first half of the year (the components business is the other).
Nikon now claims to have launched 50 Z System lenses. The number is actually 46, as Nikon apparently is including teleconverters and the SE versions of the 28/40mm lenses in their count. But hey, they promised 50, and they lived up to it (two quarters late).
A new disclosure was also made: EssilorLuxottica, the Italian company that owns Lenscrafters, Pearl Vision, Sunglass Hut, Oakley, and Ray-Ban, among others, now owns 10.5% of Nikon's stock (and is authorized to buy as much as 20%). Here's looking at you, kid. The future's so bright, it now includes shades.
Bonus coverage: Meanwhile, Canon and Fujifilm reported increased sales, though Canon also reported hits to their profits due a number of intersecting reasons. Something is going to have to give in the ILC market, though: either we need to see significantly more overall volume, or further Fujifilm and Nikon unit volume growth will have to come at the expense of Canon and/or Sony.
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Tip of the Week
Yellow dots now appearing in Nikon menus
Nikon has been mostly quiet about this (probably because the where and why has been changing), and I don't currently document this in my books (for the same reason), but you may now see yellow dots in your menus (Z9 generation cameras only, though not the Z9 ;~):
These happen when you've got a SnapBridge or Nikon Imaging Cloud connection active on your camera and those services want to push (or have pushed) something down to you. This started with firmware updates (via SnapBridge only), but now includes Recipes you might have selected on the Nikon Imaging Cloud site for download to cameras.
The dots appear as a solid yellow ● on unselected items versus a hollow black ◦ on selected items (why isn't it just a black dot?). But if you see ● on a menu item (as with on the SETUP menu tab, above), it means that something is pending (it may or may not have been downloaded to the camera). This brings us to another new feature that Nikon (and I) have been mostly quiet about: SETUP > Firmware update > Auto update.
Auto update allows you to have the camera automatically download a firmware update from Nikon Imaging Cloud. Nikon's documentation is a teeny bit misleading, as they state that three things have to be true for this to work (1 Nikon Imaging Cloud connection turned on, 2 camera turned off, and 3 camera powered via USB). Not true. The update will get noticed even if the camera isn't plugged into USB power delivery and will be downloaded to the camera, if possible. It just won't be installed. Also, Nikon sometimes forgets in their instructions to tell you that there needs to be a card in the camera, as that's where the update will be downloaded to.
Previously, the only way you'd know that your camera had a pending firmware update is that you went to Nikon's download site, or you noticed a "New firmware is available for your camera" text box at the top of SnapBridge. Now your camera can not only tell you, but even make sure you're updated.
Here are the steps to set up a Z9 generation camera (ironically not the Z9 itself; do I have to flog Nikon on the lack of a full set of firmware on the Z9 again?) to update firmware automatically:
- Make sure you've connected your camera to Nikon Imaging Cloud: NETWORK > Connect to Nikon Imaging Cloud > ON.
- Set up the automatic update system: SETUP > Firmware update > Auto update > On > [time]. This step determines what time each day the camera will do the checking, with 00:00 being midnight. Note that Auto update may be scrolled off the Firmware update screen if you have a firmware update file already on the card in the camera.
- Make sure that your camera is turned off and connected to USB power.
Personally, I don't like keeping my camera connected via a cable to a USB power source. First, the camera isn't in a bag or secure storage when you do that. When your cat or dog comes to investigate and knocks your camera off your desk...well, don't blame me. If you forget it's there and accidentally snag the cable, you, too, could pull your camera off the desk, so I hope you have carpet with a thick pad underneath. I follow all of Nikon's steps except for USB power. When I see a yellow dot the next time I pull the camera out of its storage, I just go immediately to SETUP > Firmware update > Update (from Nikon Imaging Cloud) and perform the update.
While I've mostly written about firmware, above, the same thing can happen on the PHOTO SHOOTING > Set Picture Control menu if you've got pending Recipes for download.
Overall, Push-to-Camera is a good, new thing Nikon is doing. I hope to see them expand on this and improve it (e.g. NX Studio needs a Push-to-Nikon-Imaging-Cloud option that can further push to the camera as a personal Recipe).
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Video of the Week
What did Thom last photograph in Botswana?
The following video contains stills from my most recent trip:
Cameras and lenses: Z8, Z5II, IR converted Z7II, 600mm f/6.3 VR S, 28-400mm f/4-8 VR. A little tip: the 28-400mm f/4-8 doesn't hot spot on IR converted cameras! That's highly unusual for a zoom lens, and makes for a compact kit with the Z7II.
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Wrapping Up
And in other news
▶︎ Leica will now sell you the SL3 Reporter, replete with scratch-resistant olive-green finish, aramid-fabric armor, and blacked out buttons and dials (but the dot is still red). It'll only cost you US$500 to bling out your new Leica. Or is that black out? Sure to be on every war reporter's Christmas wish list.
▶︎ DxO went full update with new versions of PhotoLab (9.2), PureRAW (5.5), and Nik Collection (8.2). The two most interesting new features are that (1) PhotoLab can now work directly with Photoshop (ala ACR) and create Smart Objects, where you can go back and change your demosaic choices, and (2) Nik Collection Analog Efex now has paper texture blending.
▶︎ Tenba introduced the new Roadie v2 Spinner 22, a rolling camera case that can also be used as a backpack. Though virtually every story I've seen about this new bag claims "first-ever rolling camera case that converts into a backpack." Nope. I'm not sure that it was first, but the ThinkTankPhoto Airport Takeoff v2.0 can do that, too (as can a couple of other ThinkTankPhoto backpacks). The Tenba might be the first to do that with four wheels (spinner) as opposed to two (leaner). Note also that the Tenba Roadie is close to, but not quite, overhead compliant (it's a half-inch too big in two dimensions). At US$500, you'll want to pay close attention to that if you fly with it, particularly on some International carriers.
▶︎ In the photographic-adjacent category of video, Atomos introduced the Ninja TX GO, a new US$799 5" 6K touchscreen HDMI monitor-recorder claiming to be able to do (in an update) direct adjustment of exposure settings on the camera (Canon, Fujifilm, Nikon, Panasonic, Sony, and Z CAM are mentioned). This appears to be the "new thing" for external HDMI devices, as the just introduced Portrays LH5C monitor is claiming the same camera control features. So something's been brewing in the Tokyo labs that everyone seems to agree on. The Ninja TX GO also goes to 1500 nits (500 more than the Nikon ZR) and records to an internal CFexpress Type B card or external SSD drives.
▶︎ And here's another video tidbit that will produce some head scratching: Sirui this week announced three autofocus, anamorphic, t/1.8 primes (50mm, 75mm, and 100mm), in the new Astra series. These US$999 optics are lightweight, which will help with gimbal work. But here's the head-scratcher: the new lenses will come in L-mount, FE-mount, and Z-mount. Only the RED Z-mount cameras currently support anamorphic capture. Does this announcement suggest we might also see video squeezing coming to, say, a ZR?
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Congratulations on making it this far. As you can see, this weekly "newsletter" style for News/Views can be quite elaborate and lengthy, particularly once I add in video instruction and other items. The fact that it will be sent weekly is part of its benefit: you're not going to have to scroll all my sites daily to find what I might have written, because you've subscribed for everything to come directly to your email InBox as it gets published each week. By putting everything in one spot, in a single format, it also saves me time.
My current intention is to remove News/Views from all but the zsystemuser.com site (where you'll still get short, one line news items about the latest Z offerings), remove all ads and affiliate links from my sites, and generate on-going revenue through modest subscription fees that include the weekly News/Commentary newsletter, ongoing video instruction/presentations, monthly hangouts, and more. I call this new thing byThom Max, because I'll be on maximum while doing it, including going to all the trade shows I can, as well as other events, and covering them for the newsletter, as well.
I'll have more about byThom Max when I kick it off in 2026. In the meantime, if you're interested in subscribing, click here to receive updates.
Assist versus Generate
I keep getting asked the AI question: "do I use AI?" Or sometimes "do I think AI will render photography meaningless?"
My answers are "yes" and "no" respectively. And in those answers lies the headline: I sometimes use AI tools to assist in my conversion and processing, but I'm not into generating completely new scenes. (There's also a "middle area" between the two, such as generative expand, where you use an AI tool to mimic an area to extend a scene, which isn't so much making up something new as using what's known to project further.)
But let's examine that second question a bit. The implication behind it is that our Insta and Tok doom scrolls will become full of deep fake landscapes, selfies, portraits, and more. That instead of capturing the news—e.g. photojournalism and broadcast journalism—we'll be illustrating someone's opinion of the news. Real Estate listings would be 100% fake. Food ads will go from their current highly manipulated to totally fake. You wouldn't need to buy new fashion from a clothing store, as you could just swipe it in on your selfies from the Generative Fashion store. Heck, you could probably skin your Kia with some sort of system that allows it to chameleon into a Porsche.
That's not a real world. That's living in a fantasy world. As much as Hollywood seems to want to have us live in fantasy worlds two hours at a time, I don't believe such a universe is livable 24/7. Way back in 1978 I wrote a screenplay called Labor Day where I envisioned such a existence that was so reversed from reality, that Labor Day was celebrated by actually doing some (unnecessary) labor. The realm the characters lived in, however, was antiseptic and monolithic because ultimately, you can't change the fantasy on everyone every day. That would not only be exhausting, but counterproductive.
I'll remind everyone that painting went through this same crisis (caution: I'm going to extremely oversimplify). Cave art slowly evolved from absolutely crude, symbolic, and mostly unrecognizable to us to something that we do recognize, though still crude. Over time the notion of realism became mainstream. Then in the 1800's we started to see the rapid creative branching that led to impressionism, cubism, and all the other isms. Realism, though, is still clearly present in painting, though (e.g. social realism, new realism, and particularly photorealism).
Ultimately, the visual arts are all about "made you look." Preferably: "made you look, pause, and study." There's no doubt that Generative Photography will make you look, especially as it gets more and more extreme. However, Real Photography done well and right has always been in the "made you look, pause, and study" category, particularly because it relates a story/place/event that existed and is meaningful, not a fantasy that will never exist. Thus, I believe we'll continue to see high practitioner photographers who understand this and continue to do the Sontag thing ("stand on the shoulders of those that came before...").
And those photographers very well may use AI assists to try to ferret out things that mask the underlying reality, such as noise (and particularly color noise). They'll use AI-based autofocusing for times when they can't manually follow a subject fast enough. They may even use generative remove to take something out of a scene as they would have done had they had the ability (e.g. that white RV parked way out there in your otherwise natural scene). I'm all for those helpful uses of AI.
But just typing words into a browser to get back an fantasy image? No, not for me, and not a photograph.
Behinder Than Before
Ah, the best laid plans...
I'm still up to my armpits in book revisions, partly because Nikon has been so active in firmware updates lately, but also because the Complete Guides are incredibly complex books to dial in perfectly, so my two latest ones still need a little tender love. Meanwhile, Nikon continues to introduce incredibly small differences with firmware between cameras, which means I have to read, test, and annotate carefully.
Unfortunately, on my recent trip back from California, I came home and finally came down with COVID (yes, my first time with the disease). That put me even more behind. Even as I recovered, I wasn't trusting my soft matter to catch all those small bits in the book revisions, so I worked on other things that didn't take as much brain concentration. However, starting this week I should be back full time on the book updates.
Thus, I might not hit my original goal of getting these revisions out by the end of September. I'm working on nine book updates at the moment, so please be patient. The ZR introduction also postponed the introduction of the next book in my Mastering series.
And just a warning for the future: all Nikon's firmware changes have had me updating books more often than I originally anticipated. Every time I introduce a new update to a book, it costs me email and bandwidth charges. I'm not proposing to change my Z System Complete Guides or Mastering book pricing any time in the near future, but one reason why I'm pushing to get these updates done is that I don't want to be doing as many small incremental updates in the future.
Ironically, the film and DSLR book prices may have to change some, though, because it seems that quite a few of you keep asking for new downloads because you lost the file, had a computer crash, your dog ate it, etc. I never adjusted my pricing for that.
The Serious Compact View
As I continue to decipher and analyze the 2024 year end data for cameras, both from company financials as well as other sources such as Nikkei, one aspect of the numbers that doesn’t get talked about much is compact cameras.
CIPA reports that 1,880,414 compact camera units—cameras with integrated lens—were shipped in 2024. Doing some calculations on all the Nikkei, TSR, and company numbers, I come up with:
- Canon — 430,000 units
- Fujifilm — 130,000+ units, mostly X100IImodels
- OMDS — 30,000 units, probably all OM Tough TG-7 models
- Ricoh — 60,000 units, probably all GR3 models
- Sony — 470,000 units
Note that an OM Tough TG-7 is US$550, a Ricoh GR3 is US$1130, and the Fujifilm X100VI is US$1800 (Fujifilm has already tariff adjusted their pricing, OMDS and Ricoh are about to do so). These are prices that rival lower-end (typically APS-C) mirrorless cameras, which seems to indicate to me that there’s still reasonable demand for the shirt-to-jacket pocket camera. Canon has restored some of their PowerShot line, though the most easily available one in the US is the V1 model, which is more video oriented (a new pocket Elph is rumored to come soon). Nikon still seems to sell a few P950 and P1100 superzooms. Panasonic’s ZS99 and FZ80D cameras also seem to be selling. Sony’s RX line was just given a high-end refresh in the RXRIII.
The question I have is this: are any of these options the “right” design for a serious photographer?
Maybe?
The just announced (but more expensive at US$1500) Ricoh GR4 seems pretty good in terms of performance and function, though it still looks a little too old-school compact with it’s controls. The Fujifilm X100VI is my current choice, though it has a lot of overkill for my needs and I almost never use the fancy optical side of the viewfinder. Since the US$1500-US$1800 price seems to be where “highly functional, strong results, but still pocketable” seems to live now, is there a better camera definition that fits the serioius user space?
Probably.
The “base” that feels right to me is 26mp APS-C, large articulating OLED Rear Display (brighter in daylight situations), and 24-50mm (equivalent) f/2.8 zoom (a short zoom answers the 28/35 and lens adapter questions). We can argue about whether an EVF and flash is required, and what storage is used. But state-of-the-art subject detect focus and as much user control/customization as possible need to be present, too. Speaking of which: buttons you can find and distinguish with your fingertips, even with thin gloves on are also required. I’m not going to do pro-level video with this product, but it should produce good looking 4K/30 when needed.
There’s clearly a 50-100k annual volume that would be obtained by such a product in the price range I note. That’s a very viable product. So why haven’t Canon, Nikon, or Panasonic produced one?
Ironically, the 2013 Nikon Coolpix A (16mp APS-C) these days sells for US$500-600 (before any tariffs if it’s coming in from overseas) in good condition, and is still a highly viable compact camera. If Nikon simply stuck their current 20mp sensor and EXPEED6 chip in and changed nothing else, a Coolpix A+ would be a best seller at US$1200, maybe more.
Here We Go Again
Topaz Labs last week sent an email to many of us who have owned their products. Here’s the email:
Thanks for being a founding customer.
On September 16, we’re launching Topaz Studio, a subscription collection of all our apps. Studio will include 7 products, over 100 image/video AI models, unlimited cloud image processing, and local processing.
Because you own an active upgrade license to Photo Al, you get access to the new Topaz Photo, new pro-only models, and unlimited cloud rendering for images at no extra cost. On Sept 16:
- Your Photo AI perpetual license remains yours forever.
- With an active upgrade license, you’ll get access to:
- Topaz Photo, including the upcoming Wonder AI model normally for Pro only.
- Unlimited cloud rendering for images (non-batch).
- Grandfathered auto-renewal price as long as your plan is active.
- Founding customers with 2+ auto-renewing upgrade licenses get access to the whole Studio collection.
By keeping your existing upgrade license, you get more features at half the cost for new customers after Sept 16. We’ll also have a special gift for you before the launch - no action required.
The move to subscription
We believe in building AI tools that enhance rather than replace your workflow - AI models that run locally, preserve creative intent, and produce high-res production-grade results.
In service of that, in 2025 we’ve released dozens of new models like Astra, Bloom, Recover, and Starlight. Many of these were technical breakthroughs for image/video enhancement that haven’t been replicated anywhere else.
But each new release came with an asterisk: some customers benefited and others didn’t, depending on the individual product purchased. This didn’t sit right - we’d much rather that more people have access to all our models. Launching Topaz Studio gives more people access to our technology and keeps us focused on driving faster improvements.
We wanted founding customers to receive the best possible outcome from the change. The September 16 release will include some of our strongest new AI models yet. Thank you so much for using our products, and we’ll be back in touch in two weeks with access to your new features.
In effect, Topaz is going subscription (again). This time it seems to be an all-or-virtually-nothing approach on their part.
As many of you may remember I stopped recommending Topaz Sharpen AI and Denoise AI (no longer available for new purchase), and don’t recommend their “replacement” Photo AI, mostly because it isn’t as controllable or ultimately as good as the standalone products were. The Sharpen AI and Denoise AI purchases got that same “perpetual license”. To Topaz Labs credit, I can still download installers for them, however updates to Photoshop over time have exposed issues with them. Ultimately, Adobe will render those two products unusable, so “perpetual,” means “until the operating system or parent software breaks it.”
Photo AI also has another issue these days: it’s effectively AI Raw Conversion, meaning that you’re now fully committed to AI images, even though they started as camera raw captures. Some people will like that, as they don’t have the knowledge or time to do their own raw conversion, but I wonder when the photo contests will start banning such images? (This is the same thing we had to decide in editorial photo use in the 1990’s, which most magazines and newspapers solved by using words “photo by,” “photo illustration by,” and so on. Only the “photo by” were done traditionally with minimal developing manipulation. So now we have “manual conversion” and “AI conversion”.)
In my view, Topaz Labs has transformed itself from a tool maker for photographers into an AI tool creator for designers and Hollywood. That’s fine, but it isn’t me. I might have been a “founding customer” (literally), but I’m likely to become a “former customer."
Hey Camera
Way back in the 1980’s in Silicon Valley I began regularly hearing the words “voice UI.” In other words, control a device using voice instead of buttons or keys, let alone a mouse or as some of us were working on at the time, touch.
I was a “voice control” nay vote. The reason was simple: voice control really only works in private situations. I’ll use two simple examples, both travel based:
- You’re driving your car and say “change radio channel.”
- You’re on a plane and want to change what’s shown on the seatback display so say “show latest movies.”
You already know what I’m going to write: #1 works because the odds are that you’re the only one in your car. #2 doesn’t work because the person in the seat next to you just said “show latest TV shows.” (Don’t laugh: I was just on a flight where four different people around me tried to pair their headphones to their seatback screen but that showed up on my iPad mini as a pair request, which I denied ;~).
So how is this relevant to cameras?
There’s a company, Camera Intelligence, that just got another big round of funding and who's building an m4/3 camera that supports AI-interpreted voice commands. Indeed, that seems to be the only “innovation” involved (at least the only one they’ve talked about in the press releases I’ve seen). Their specific video example has someone at a tourist destination saying: “hey, could you record a 30-second video” and “great, can you now make the colors more vibrant?” First problem, there’s a lag that’s significantly longer than a button press involved in responding to both things. Second problem, if not used in a private situation, their camera would probably also respond to me standing next to them saying “stop” to my out of control child. Oopsie.
Of course, you might imagine that AI could learn to distinguish your voice from others. Still, can you imagine standing in the room at the Louvre with the Mona Lisa in it where everyone is talking to their camera or phone?
I’m not saying voice control shouldn’t be attempted. It’s been shown to be a great way to help the disabled stay current with technology, for instance. The Mac I’m writing this on can be pretty much completely controlled by voice, right down to moving the virtual mouse. However, voice still has that privacy/public issue. A disabled person may already be isolated, so privacy isn’t an issue for some, but “open access” to voice control is something that can be quite problematic.
We already have the problem of people talking incessantly on their smartphones in public places. On my recent plane trip I heard one end of fourteen conversations while in the waiting area, the boarding line, and even in my seat waiting for the plane to take off. Clearly we can’t have voice control everything as well as being the only communication channel used, otherwise we’re all going to be in a constant din of voices. Indeed, that will trigger another disability category, as there is already a group of people who have hearing issues in situations where everyone is speaking; we’d just be making that a problem more common for them by using voice for everything. (Those folk, by the way, hate and avoid Apple stores, because all the reflective surfaces in those stores just make for a constant voice din that interferes with their ability to hear a one-on-one conversation.)
When I published my “Hey Nikki” April Fool’s joke last year, I was surprised at how many people went all the way to the buying page (thousands!). Apparently quite a few folk think voice control is the answer to something. That “something”, by the way, is almost always "complexity.” The proper way to address complexity comes from better design, and that may or may not include some voice control. For devices used in public, I don’t see voice as the best answer to controlling a device, however.
I wish Camera Intelligence luck. But I think they’ll need something other than “voice control” to actually make a camera that’s viable in the market.
So Who Grew?
You've probably seen the following pie chart on a photography Web site lately:
This is a graph of total camera sales (not just mirrorless) using the just published annual Nikkei total sales report. 2024 was a growth year for camera sales (14% increase in shipments). The question I had on seeing Nikkei's article was this: in a growth year, who was growing and who was shrinking?
That turned out to be an interesting question. So here goes, in order of best to worst performance from 2023 to 2024:
- Fujifilm — grew 72.1%
- Nikon — grew 18.5%
- Ricoh — grew 16.7%
- Sony — grew 16.5%
- Average — 14% growth
- Median — 9.8% growth
- Panasonic — grew 7.7%
- Canon — grew 5.7%
- OMDS — shrunk 11.1%
So, four companies are quite happy with that result, three not so much.
I haven't seen the "mirrorless only" numbers from Nikkei yet, and that's likely going to reveal something different, as Nikon really doesn't play in compacts anymore and Ricoh is mostly selling compacts.
Overall, the four top companies—Canon, Fujifilm, Nikon, and Sony—now account for 93.7% of the unit volume, up from 92.9%. If you want to restrict that just the top three, the number is 84.5% of shipments. In essence, we have an oligopoly in terms of cameras (at least as defined by Nikkei; this doesn't count products like GoPro, Osmo, etc.).
Ricoh Upgrades Your Shirt Pocket?
I'll be right up front about this: I have mixed feelings about Ricoh's update to the GR, the GR IV. While I've not had the chance to use one for photography yet, just going through the details via press release and other Ricoh-provided information makes me feel like there's a bit of contradiction now going on.
Specifically, price versus design (and by implication, use).
The original GR in 2013 was one of the early APS-C compacts, and sold for US$800 against a plethora of smaller-sensor compacts that were morphing in all directions (simple auto, breadth of features, more pixels/lens, etc.). As a basic, shirt pocket camera with considerable 16mp image quality, it became a carry-everywhere and street photography staple. The GR II in 2015 added Wi-Fi at no price increase. The GR III in 2018 added 24mp and sensor-IS, but lost the flash, with the price bumping up to US$900.
Today Ricoh officially introduced the GR IV, with a 26mp sensor, a better IS, a redesigned 28mm (equivalent) f/2.8 lens, better image processor, 53GB of internal storage, and a microSD slot (instead of SD), all for...wait for it...US$1500. We're now nearing Fujifilm X100VI territory, but frankly, the control structure, lack of an EVF, fixed Rear LCD, lack of weather sealing, and poor video specifications start to raise some real questions in my mind at the price point.
Yes, the GR IV is pocketable and half the weight of the X100VI. That's probably it's key selling attribute. But the GR IV, unlike the Fujifilm, still seems very compact camera-ish to me. Small, fiddly physical controls that haven't changed in over a decade and challenging battery life (despite a bigger battery not compatible with earlier GR's), for example.
Despite what I just wrote, the GR IV's real competition isn't the Fujfilm X100VI or Sony RX100VII, it's your mobile phone. So the real question here is whether you're getting the value for substituting a dedicated camera for the current mobile phone in your pocket. And that's exactly where my mixed feelings come in. Yes, I'd prefer Sony's 26mp APS-C sensor that's used in the GR IV to the trio of little beasts that in my current iPhone. But that really only happens at 28mm ;~). While the Ricoh offers "crop" focal lengths, suddenly things start to even up some.
But here's the real issue: even Ricoh's press release doesn't provide enough distinction about why you'd want the compact, as it uses the word "snapshot" as it describes the camera (e.g. "...excellent choice for snapshot photography, even for professional photographers."). Most professional photographers I know are using their phones for so-called snapshots.
Am I glad Ricoh continues to iterate the GR? Sure. But I get this distinct impression that they're tackling that with a fairly narrow mind now. At the new price point, I expect better (and more). The basic UX hasn't changed a lot since the old GXR modular camera design, though it seems to have a cheaper feel than the GXR's.
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