Reaction to Reactions

Dealers aren't enamored by the Nikon 1 (see next story). Not because of the camera itself, but because it represents a stocking nightmare. We've got two cameras in as many as five colors (with more coming), lenses in five colors, accessories in multiple colors, the list goes on and on. Maybe a big dealer can stock everything, but even Best Buy is going to have a hard time keeping the full mix of this stuff in stock. You could end up with a red camera with a black case with a white lens.

Meanwhile, I'd characterize the overall Nikon photographer reaction so far as "you didn't give me what I want so the Nikon 1 sucks." In other words, a fairly childish reaction (though Nikon marketing really only has themselves to blame for missed expectations). First thing first: we don't know if the Nikon 1 sucks. It most likely doesn't suck. In fact, I expect it to be the most competent Coolpix since, well, since a long, long, time ago. "Wait a second," you say, "it's not a Coolpix!" True. But it fits into the top of that lineup very nicely and forms a reasonable bridge to the DSLRs.

No, most of the reaction we're seeing is just anger. Anger that there's no D300s, D700, or D3s replacement in sight. Anger that a new consumer model should take the showplace late summer introduction spot over some professional camera. Anger that the number 24 wasn't mentioned anywhere (heck, not even in video frame rates ;~). Anger that Nikon would make a pink camera (hint: they have for some time). Just anger, anger, anger.

Rationally, Nikon filled a gap in their lineup. We can argue about whether the gap is fully filled (no) or whether Nikon's target for filling that gap is too low (maybe) or whether the price is too high (yes). But concluding that "Nikon has lost all reason" (as one emailer put it to me) is not a rational conclusion. Nikon is a camera company (two-thirds of sales). They are one of the very few left (Leica is another). They need to make cameras from bottom to top of the lineup that can withstand the competition or else they're likely to cease to exist as a company. They cannot live off of D4 sales (or D800 sales, or even both those plus D400 sales).

Personally, I welcome the Nikon 1. It probably won't replace my m4/3 system, but it at least gives Nikon a player in the small system market. The name, as I've already noted, indicates that Nikon thinks this is a start, not an end. We'll see how that goes.

Now, if you want to get angry about Nikon not having D700's and D3s's in stock, or you want to vent your anger after the D300s, D700, and D3s replacements are announced, that's another thing. But frankly I'm a little tired of this "you're only as good as your last announcement" sentiment that seems to pervade the Internet. Nothing has changed that makes the D3s or D3x non-competitive with other products out there (and arguably, that applies to the D7000, D300s, and D700, too). All this "Me want 24mp" bitching that's going on is easy to deal with: switch to Sony if that's what you want and you have to have it today (well, tomorrow, since it's not shipping just quite yet ;~). But then look in the mirror and realize that you're just a little self-centered and demanding. And don't complain if that 24mp isn't quite what you expected.

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