Announcements Week(s)

Nikon announces their quarterly results on Wednesday, February 2nd (in Japan). All kinds of informal reports have surfaced lately saying that Nikon has lost market share in interchangeable lens cameras during this quarter, so it will be interesting to see whether that's real or not. It's not difficult to imagine that it is: 2010 was an off-year for DSLR introductions for Nikon (only two, and both announced in second half of year), they were late in getting the D7000 into production, several key cameras (D3000, D5000, D90, D300s, and perhaps more) went out of production, plus Nikon had no mirrorless entry during that period, and everyone knows this is the new "hot" category (see next story).

Of primary interest to me is whether Nikon shows a decline or increase in DSLR unit volume for the current quarter (through their estimates). I'm guessing that what we'll see is a rebound predicted for the next fiscal quarter. That's because I expect to see at least two and possibly three interchangeable lens cameras introduced in the April-June time frame. And then another two in August. That would mean that all of Nikon's interchangeable lens cameras would be a year or less old come August. In other words, this is a year of "refresh."

Nikon generally follows their February quarterly results announcement with product announcements (though typically Coolpix heavy). It appears that announcement is set for the following Wednesday, February 9th. It should include at least two higher-end Coolpix (though "higher-end just means "P" models, not necessarily cameras like the P7000).

One final note: Nikon issued two new 10b yen bonds this month, increasing their long term debt once again. They made no statement that I know of about why they were raising this money.

Looking for gear-specific information? Check out our other Web sites:
Nikon Z System mirrorless: zsystemuser.com | Nikon DSLRs: dslrbodies.com | Nikon film SLRs: filmbodies.com
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